Simply the Black is the one you'll always reach for. Pure black, smooth finish and iconic crescent shape. Minimalist, timeless and ready for every day.
It looks like a simple designer handbag.
But inside there is a well-thought-out treat box for outings, where everything has its place.
I designed it so you don't have to deal with full pockets, a backpack, or chaos. You just grab it and go.
✨ Functionality that makes sense
Bag opening
An inconspicuous opening on the back allows for quick and convenient removal of the bag while walking.
Smart interior layout
Inside you will find three mesh pockets:
• exactly one per roll of bags
• two for treats or small items
On the opposite side there is a spacious zip pocket - ideal for a phone, wallet, keys or tissues.
Everything has its place. You're not looking for anything.
Comfortable to wear
The wide adjustable strap (70-102 cm including carabiners) holds the Moon Bag stably and comfortably exactly where you need it.
Simply the Black weighs only 200 g (including the strap), so you can hardly feel it on your shoulder.
✨ Material & appearance
• Smooth black finish
• Metal details
• AM monogram embroidery
• Iconic crescent shape
Black is universal. It goes with both a sports sweatshirt and an elegant coat. It's a certainty.
✨ Possibility to attach a mini pocket
You can attach a mini treat pocket to the metal eyes to create even more space – or match the entire set down to the smallest detail.
Dimensions & weight
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Width at main zipper (from D-ring to ring): 38 cm
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Bottom depth (at the widest point): 9 cm
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Adjustable strap: 70-102 cm (including carabiners)
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Weight (including strap): 200 g
It can easily fit a larger phone (e.g. iPhone Pro Max), wallet, keys, bags and treats - and still look compact.
